Engage the Primary Pull- a target market that…

• Supports profitability for SHFs and others in the VC, by…
• Rewarding: Quality and Food-safety Standards; Economies of scale; and Timeliness of delivery

Engage the Primary Pull- a target market that…

• Supports profitability for SHFs and others in the VC, by…
• Rewarding: Quality and Food-safety Standards; Economies of scale; and Timeliness of delivery

Crowd-in SHFs, that are;

• Business Oriented
• Experienced & Dedicated to Commercial Farming
• Orgarnized (or willing to be)
• But with profitability and growth limited by poor access to competitive markets that reward quality and/or provide reliable supplies of quality inputs

Rope-in Commercial Suppliers of Inputs & Services, such as:

• Equipment (by sale, leasing or hire)
• Finance (credit, equity, etc)
• Seed, Fertilizer, chemicals & other inputs
• BDS, ICT & extension services

Engage sufficient Providers of Public Good Services (dev’t partner, governments and implementing partners), such as:

• Base market to build EoS
• Reciprocal trade deals to expand reached markets
• Enforcement of Standards
• Foundation seed
• Large infrastructure especially for irrigation and transport
• Conducive agro-business environment
• Multi-sector platform