REACTS-II was implemented using a facilitative Kilimo Trust Consortium Approach to Value Chain Development (KTCA2VCD). The model is centred around market off-takers and aggregators as anchor partners to provide a market pull and crowding-in of necessary and sufficient partners to develop market systems. To improve efficiency REACTS-II project integrated the village agent model into the KTCA2VCD which increased the participation of youth and women along different value chains.